If you want to get good at Account Based Marketing, you need to figure out who your Ideal Customer Profile (ICP) Is. If you don't know the perfect fit and the description of that perfect company or customer, you will need to figure it out.

Once you know it and properly distribute and educate that ICP-knowledge to your marketing and sales team, you can achieve greater things.

In the end, having a good Account-based Marketing-strategy and a clear definition of your ICP will grant you much greater odds at getting the most out of your marketing- and advertisement budget.

At Profound North, we have some of the best and most experienced B2B-experts and consultants in the whole world - literally.

Kevin Hjorslev, our CEO & Co-Founder, is 1 of only 55 officially certified LinkedIn Marketing Experts in the world – certified by LinkedIn themselves.

With us in your team, we also bring our close connections to some of the industry-leading B2B-tools in to play.