Types of personal information

Profound North employs cookies on the website www.profoundnorth.com and processes your personal information in connection with this. When you visit our website, Profound North may gather the following personal information about you:

1. IP address

2. MAC address

3. Browser history

4. Information about your use of our website, including click behavior

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We utilize cookies to collect the aforementioned personal information. Further details about cookie usage can be found in our cookie policy, accessible through the circular cookie icon located in the bottom left corner.

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Purposes of Processing

Your personal information may be processed for the following purposes:

1. General marketing

2. Product and service development

3. Statistics and analysis

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Legal Basis for Processing

Profound North processes your personal information based on the following legal grounds:

1. Legitimate interests: We base the processing of your personal information on our legitimate interests, such as conducting statistics, analyses, providing support, as well as improving and developing our products and services (Article 6(1)(f) of the General Data Protection Regulation).

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Upon visiting our website, we seek your informed consent to place non-functional cookies, in accordance with cookie regulations. You retain the right to withdraw your consent at any time. Further information on adjusting your cookie settings can be found in our terms and conditions, accessible via the circular cookie icon located in the bottom left corner.

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Retention Period

Cookies are removed in accordance with our cookie policy, accessible via the circular cookie icon in the bottom left corner. However, the information may be retained for longer periods in anonymized form.

Types of Personal Information

When you utilize the contact form or chat function on the website www.profoundnorth.com or communicate with Profound North through other means, we collect and process your personal information. This includes:

1. Name, email address, phone number

2. Subject of your inquiry

3. Date of your inquiry

4. Any other information you provide in connection with your inquiry. We encourage you not to provide sensitive personal information to us unless strictly necessary for the processing of your inquiry. In this regard, information should only be sent in highly encrypted form if you submit the information via email.

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Purposes of Processing

Your personal information is processed for the following purposes:

1. Handling your inquiry

2. General communication

3. Statistics and analysis

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Legal Basis for Processing

Profound North processes your personal information based on the following legal grounds, depending on the nature of your inquiry:

1. Legitimate interests: We may process your personal information to handle your inquiry, communicate with you, and develop our products and services, based on our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

2. Contractual obligations: If your inquiry pertains to a (potential) agreement, we process your information to take necessary measures prior to entering into the agreement (Article 6(1)(b) of the General Data Protection Regulation).

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Retention Period

Your personal information will be retained for 1 year. However, it may be kept for longer periods in anonymized form.

For customers or individuals employed by our customers, suppliers, or other collaborators, please refer to the section below.

Types of Personal Information

Profound North collects, processes, and stores your personal information for marketing purposes when you subscribe to the newsletter. The types of personal information that Profound North may collect, process, and store about you include:

1. Name and email address

2. Your consent

3. Your interests

4. Your click behavior regarding sent material

5. Company

6. Relationship to Profound North

7. Type of company you work for

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Purposes of Processing

Your personal information may be processed for the following purposes:

1. Marketing

2. Analysis and statistics

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Legal Basis for Processing

Profound North processes your personal information on one or more of the following legal bases:

1. Consent: Profound North will only use your personal information for direct marketing, including sending newsletters, if you have given your prior and explicit consent to this (Article 6(1)(a) of the General Data Protection Regulation).

2. Legitimate interests: The processing of your personal information in connection with analysis and statistics is based on Profound North's legitimate interests in being able to improve and develop our services (Article 6(1)(f) of the General Data Protection Regulation).

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Retention Period

Your personal information will be retained as long as your consent to receive newsletters is active.

You can always revoke your consent by clicking on the unsubscribe link at the bottom of each email or by contacting us as described below. However, revocation of your consent does not affect the lawfulness of the processing prior to the revocation.

Documentation of your marketing consent will be retained for two years from the date you revoke your consent to receive direct marketing material. This retention period is based on Profound North's legitimate interest in documenting that direct marketing has been conducted in accordance with applicable law (Article 6(1)(f) of the General Data Protection Regulation).

The information may also be retained longer in anonymized form.

When applying for a job at Profound North, we process your personal information as part of the recruitment process. We advise that your application does not contain your social security number or sensitive personal details, including information that reveals racial or ethnic origin, religion, trade union membership, sexual orientation, or health information.

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Types of Personal Information

Profound North may gather, handle, and retain various forms of personal information about you, including:

1. Contact details like your name, email address, and phone number.

2. Information furnished in your application, CV, and any accompanying documents.

3. Pertinent details available publicly on the internet and social media, encompassing previous employment data, activities, skills, performance, and general profile.

4. Outcomes of personality assessments, if administered.

5. Results from completed assignments or cases.

6. Criminal history, if deemed necessary for the role you're applying for.

7. Referrals from former and/or current employers as specified in your application or upon your consent for contact.

8. Health data, if mandated for the position you're seeking.

9. Any additional information provided by you in connection with the recruitment procedure.

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Purposes of Processing

Your personal information will be used to assess whether we wish to offer you a position at Profound North.

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Legal Basis for Processing

Profound North processes your personal information based on one or more of the following legal grounds:

1. Legitimate interests: We may process your personal data as part of our legitimate interest in evaluating whether to offer you employment. This includes assessing the information provided in your CV, application, and any accompanying documents, as well as relevant data publicly available on the internet and social media. Additionally, we consider results from personality assessments, references from referees you've identified in your application, and any other information you provide during the recruitment process. Such processing may also be necessary to safeguard our legitimate interests in defending or asserting legal claims (Article 6(1)(f) of the General Data Protection Regulation).

2. Consent: Should we require references from your previous and/or current employers not specified in your application, we will seek your consent before doing so (Article 6(1)(a) of the General Data Protection Regulation). Similarly, if examining your criminal record is essential for our evaluation, we will request your consent in accordance with Section 8(3) of the Data Protection Act. Moreover, if the position you've applied for exceptionally demands specific health-related information, we will, following a thorough assessment, solicit your explicit consent before processing such personal data (Article 9(2)(a) and Article 6(1)(a) of the General Data Protection Regulation).

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Retention Period

If you are offered a position at Profound North, your application along with any additional relevant personal information gathered during the recruitment process will be retained in your personnel file with us.

In case you are not offered a position, we will keep your application and any additional personal data collected during the recruitment process for a duration of 12 months following our decision, unless you have provided consent for a longer retention period for such personal data.

You have the right to withdraw any consents you may have granted during our recruitment process at any time. The withdrawal of your consent will impact the future processing of your personal data but will not affect the legality of processing based on the consent prior to its withdrawal. To revoke your consent, please contact us using the details provided below.

Criminal records will be promptly deleted after our review process.

This section contains the policy for Profound North's processing of personal information about owners of sole proprietorships or contacts at customers, suppliers, and other partners collaborating with Profound North.

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Collection of Personal Information

Profound North may collect, process, and store your personal information in the following cases:

1. When your company or the company you work for enters into an agreement with Profound North

2. When you have shown interest in Profound North's products and services, for example, by providing Profound North with your business card

3. When you collaborate and communicate with Profound North

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Types of Personal Information

Profound North may collect, process, and store the following types of personal information about you:

1. Name, email address, phone number, and similar contact information

2. Individual information, such as preferred language

3. Organizational information, such as the company's name and address, job title, field of employment, primary workplace, and country

4. Contractual information, such as orders, invoices, contracts, and other agreements between your company (or your employer) and Profound North, which may include your contact information

5. Financial information, such as payment terms and bank details (if it is a sole proprietorship)

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Such information may be received directly from you (primarily through emails and other correspondence with you) or from a third party such as your employer.

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Purposes of Processing

Your personal information may be processed for the following purposes:

1. General planning, fulfillment, and administration of collaborations, including contracts

2. Administration such as processing payments, accounting, auditing, as well as providing support

3. Newsletters and other marketing communications

4. Handling inquiries from you

5. General communication

6. Product and service development

7. Statistics and analysis

8. Compliance with applicable laws and regulations, for example, fulfilling our obligations to prevent illegal activities

9. Handling conflicts

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Legal Basis for Processing

Profound North primarily bases the processing of your personal information on one or more of the following legal grounds:

1. Contractual obligations: In specific instances, processing your personal information is essential to fulfill contractual obligations (Article 6(1)(b) of the General Data Protection Regulation).

2. Legitimate interests: Your personal information may be processed based on our legitimate interests. This includes managing day-to-day operations in line with lawful and ethical business practices, such as planning, executing, and administering collaborations. Additionally, it encompasses conducting statistics, analyses, and marketing activities (where consent is not required), providing support, and enhancing our products and services. Processing may also be necessary to safeguard against fraud or to assert, defend, or enforce legal claims (Article 6(1)(f) of the General Data Protection Regulation).

3. Legal obligation: Processing your personal information may be required to fulfill legal obligations, such as preventing unlawful activities (Article 6(1)(c) of the General Data Protection Regulation).

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Retention Period

Your personal information will be retained for 3 years from the termination of the collaboration. However, the information may be retained longer in anonymized form.

This section outlines Profound North's policy regarding the processing of personal information obtained through Profound North's profiles or pages on social media platforms.

Profound North and the social media platform providers act as joint data controllers for the processing of personal information gathered when you visit Profound North's profile or page on the respective social media platform. Profound North adheres to the guidelines set forth by the Data Protection Agency concerning joint data controllers. We strive to provide you with information about the processing of your personal information when you visit Profound North's profiles or pages on social media platforms, utilizing available tools and methods to ensure transparency.

Profound North has profiles or pages on the following social media platforms:

1. Facebook (Meta Platforms Ireland Ltd.)

1.1 Facebook's privacy policy is available here.

1.2 You can adjust your privacy settings on Facebook here.

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2. LinkedIn (LinkedIn Ireland Unlimited Company)

2.1 LinkedIn's privacy policy is available here.

2.2 You can adjust your privacy settings on LinkedIn here.

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3. Instagram (Meta Platforms Ireland Ltd.)

3.1 Instagram's privacy policy is available here.

3.2 You can adjust your privacy settings on Instagram here.

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Collection of Personal Information

When you visit or interact with our profiles on social media, Profound North and the provider of the respective social media platform may collect, process, and store the following types of personal information about you:

1. Information available on your profile, including your name, gender, marital status, workplace, interests, and your city

2. Whether you "like" or have used other reactions on our profile

3. Comments you leave on our posts

4. That you have visited our profile

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Purposes of Processing

Profound North processes your personal information for the following purposes:

1. Improving our products and services, including our profiles and pages on social media

2. Statistics and analysis

3. To be able to communicate with you if you comment on a post, make a review, or send us a message

4. General marketing

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The providers of the social media platforms process your personal information, among other things, for the following purposes:

1. Improving their advertising system

2. To provide Profound North with statistics that the providers of the social media platforms compile based on your visit to Profound North's profile or page on the social media platform

3. Advertising and customization of activities on the page

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Legal Basis for Processing

The processing of your personal information is conducted based on the following legal grounds:

1. Legitimate interests: Profound North processes your personal information on the basis of our legitimate interests. This includes our interest in effectively communicating with and marketing ourselves to you through our social media profiles. Additionally, we have a legitimate interest in enhancing our products and services (Article 6(1)(f) of the General Data Protection Regulation). The providers of the social media platforms also process your personal information based on their legitimate interests, which encompass improving their advertising systems and furnishing statistics to Profound North derived from your interactions with our profile or page on the social media platform. Furthermore, the social media platform providers have a legitimate interest in delivering an innovative, personalized, secure, and commercially viable service (Article 6(1)(f) of the General Data Protection Regulation).

2. Consent: Certain personal information may be processed by the providers of the social media platforms with your consent. You retain the right to withdraw this consent at any time through your privacy settings on the respective social media platform (Article 6(1)(a) of the General Data Protection Regulation).

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Retention Period

Your personal information will be kept for a period of 1 year. If you prefer that your likes, comments, and reviews no longer be visible on our profiles or pages on social media, you are responsible for deleting this information yourself. However, please note that the information may continue to be retained in anonymized form for an extended duration.

For specifics regarding the retention period of your personal information, we recommend consulting the privacy policy of the respective social media platform providers.

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Who Do Social Media Providers Share Your Personal Information With?

Social media providers may share your personal information with, among others, the following categories of recipients:

1. Other entities in the group the social media provider is part of

2. External partners providing analysis and research services

3. Advertisers

4. Other individuals who visit our profile or page on the social media platform (to the extent your information is publicly available)

5. Researchers and other academics

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Additional details regarding the recipients of your personal information from social media providers can be found in the privacy policies of each respective provider.

Social media providers may transfer your personal information to recipients located outside the EU/EEA, consistent with applicable data protection laws. Further information on this matter can be obtained from the privacy policies of individual providers.

For information regarding the parties with whom Profound North shares your personal information, including disclosure to other data controllers and entrustment to data processors, please refer to the section titled "Disclosure to other data controllers and entrustment to data processors."

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Types of Personal Information

When you sign up for an event, we process your personal data. Profound North may collect, process, and store the following types of personal data about you:

1. Name, email address, telephone number

2. Company

3. Payment information, if you sign up for a paid event

4. Which events you sign up for and participate in

5. Whether you sign up for our newsletter

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Purposes of the processing

Profound North processes your personal data for the following purposes:

1. Administration of the event

2. Execution of your registration

3. Communication with you regarding the event, followed by sending relevant materials from events

4. Improvement of our services

5. Statistics and analysis

6. General marketing

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Legal basis for the processing

Profound North processes your personal data on one or more of the following legal bases:

1. Contractual obligations: The processing is necessary to fulfill our agreement with you regarding your participation in the event (GDPR Article 6, paragraph 1, point b).

2. Legitimate interests: Profound North bases the processing of your personal data on our legitimate interests in being able to communicate with you regarding the event in question, including sending relevant materials from the event, our legitimate interest in conducting statistics and analysis and improving our services, as well as our legitimate interest in marketing to you (where consent is not required) (GDPR Article 6, paragraph 1, point f).

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Retention period

Your personal data will be stored for 2 years from your participation. Information included in accounting records, however, will be kept for 5 years from the end of the fiscal year in accordance with the rules of the Accounting Act. The information may also be stored longer in anonymized form.

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To fulfill the above purposes, we may grant third parties access to your personal data, which, based on a contractual relationship with Profound North, provide relevant services. This could include IT suppliers, email providers, and providers of IT solutions. Such service providers will only process personal data in accordance with our instructions pursuant to concluded data processing agreements.

In connection with Profound North's development, the company structure may change, for example, through the complete or partial sale of the company. In the case of partial transfer of assets containing personal data, the legal basis for the associated disclosure of personal data is primarily GDPR Article 6, paragraph 1, point f, as Profound North has a legitimate interest in transferring parts of its assets as well as making commercial changes.

In addition to what is described above, your personal data will generally not be disclosed to a third party without your permission. However, under certain circumstances and in accordance with the law, it may be necessary to disclose your personal data to:

1. The police

2. Lawyers

3. Auditors

4. Courts

5. Public authorities

6. Potential buyers

7. Affiliated companies

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If your personal data is transferred to data processors or data controllers established in countries outside the EU/EEA that do not have an adequate level of protection, such transfer will be based on the EU Commission's standard contracts.

1. You have the right to access the personal data we process about you.

2. You have the right to object to our collection and further processing of your personal data.

3. You have the right to rectification and erasure of your personal data, subject to certain legal exceptions, including the Bookkeeping Act.

4. You have the right to request restriction of the processing of your personal data.

5. Under certain circumstances, you may also request to receive a copy of your personal data as well as request the transmission of the personal data you have provided to us to another data controller (data portability).

6. You can withdraw any consents you may have given at any time. We will then delete your personal data unless we can continue the processing on another legal basis. Our newsletter can be unsubscribed by clicking the link at the bottom of the newsletter.

If you have any questions about this privacy policy or if you wish to complain about the way we process your personal data, please feel free to contact us:

Profound North ApS

Bredgade 41

1260, Copenhagen

CVR-nr.: 44487993

E-mail: ks@profoundnorth.com

Phone: +45 22 41 77 97

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If your complaint is not resolved by us and you wish to proceed with the matter, you can complain to the Danish Data Protection Agency:

Danish Data Protection Agency

Carl Jacobsens Vej 35

2500 Valby

Phone: 33 19 32 00

Email: dt@datatilsynet.dk

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