Tracking

Measure your performance through accurate tracking

Accurate tracking is the cornerstone of effective marketing strategies, enabling you to evaluate the performance of your efforts and gain actionable insights.

By analyzing key metrics like sales, leads, and sign-ups, you gain invaluable data to pinpoint areas for improvement and optimize both your setup and website accordingly.

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Advanced tracking

When you have the basic pixels and tracking in place, it is time to go to the big leagues: A solid server-to-server-side tracking solution and a data warehouse.

Collecting data through server-side tracking and storing your marketing data in a centralized data warehouse allows you to consolidate data from multiple sources, such as your advertising platforms, CRM system, and website analytics tool. This allows you to analyze large volumes of data efficiently to improve your marketing strategy and content much easier.

Implementing best-in class data platforms

If you want your data setup to play in the big boys' league without breaking the bank, there are currently some exciting out-of-the-box options to consider.

If you are B2B, implementing Dreamdata as a central tool for marketing intelligence can take your analysis to the next level in a split second. Likewise, for B2C, Reaktion & ProfitMetrics are fantastic tools for understanding the true value of your advertisements through data-driven attribution.

Data & Tracking

Measure your performance through accurate tracking

Advanced tracking

Implementing best-in class data platforms

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