Paid Social

Paid Social is much more than your setup

Creating a technical setup ensuring your ads are reaching the right audience is just one of the many parts that go into paid social.

You also need to design the optimal funnel, decide on a communication strategy, design social-friendly content, locate your Ideal Customer Profile (ICP), and much more. Often, it's all the tasks outside of the account that really move the needle.

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Technical skills are a point-of-parity

Today, most agencies create very similar technical structure and setup inside your Ad Account following the best-practice techniques. And when anything changes, we stay on top of the news.

With your technical setup in place, it is all about data, creating feedback-loops between your marketing channels and key collaborators, and having a structured approach for your star of the show: The content.

Data is king. Content is also king. Combine it.

70 % of a campaign's Return On Investment (ROI) is attributed to the creative itself (Source: Meta). With the basics in place, content is without a doubt the most crucial part of a successful Paid Social strategy.
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To get the most out of marketing budget, we have developed our own structured data-driven approach for working with your content. In short, this means that we build your marketing- and content-strategy based on
you data - no guesswork is involved here.

Read more on our data-driven approach to content in this blog post.