In B2B, purchasing decisions are often complex and involve multiple stakeholders. Hence, by understanding and leveraging mental availability and Category Entry Points, you can position your brand to be the go-to choice when your customers are ready to buy.

Incorporating a Promise to the Customer into your business strategy is definitely not something you would regret. Because, by avoiding vague, inward-focused, or generic brand statements and instead making clear, credible promises to your customers, you can build a stronger, more trusted brand.

One of the most critical factors for success in any B2B company is the alignment between sales and marketing teams. When these two departments work together effectively, the results are significant. Read the article and learn exactly how big of an impact.

When it comes to advertising on LinkedIn, understanding how the platform's ad auction works can make a significant difference in your campaign's performance. The key lies in choosing the right bidding strategy, whether it's manual bidding or maximum delivery.

Setting the right marketing target for your ecommerce business is crucial for success. Learn the steps to calculate the necessary metrics and setting the right target based on the metrics.

Learn about 5 essential automated HubSpot-workflows designed to better guide your leads through your marketing and sales funnel and transform them into loyal customers. From personalized onboarding to re-engagement, learn how to get more out of HubSpot's capabilities to optimize your CRM strategy.

In the constantly evolving world of ecommerce, success depends on your understanding of your product portfolio. How do you gain insights into your products and their interaction with users? Through data-driven Product Segmentation.

Are you a heavy user of paid social marketing but struggle to find the optimal process for working with data-driven content? Look no further. This blog post deep dives into exactly that.