If you’ve ever thought, “Facebook and Instagram are just for consumer brands,” you’re not alone. But here's a truth bomb: Meta (Facebook, Instagram, Messenger, WhatsApp) offers some great potential for B2B growth, provided you set it up correctly and keep a close eye on the right metrics.

Imagine pushing a heavy boulder uphill. Every step forward takes immense effort, and the moment you stop, it starts rolling back. This is what growth can feel like when you’re constantly chasing new leads, fighting for attention, and juggling disconnected strategies. But what if, instead of pushing, you could build a system where that boulder rolls more smoothly and gathers momentum on its own?

Growing a B2B company comes with its challenges. However, when focusing on measuring the right metrics, you can make your path much clearer. Metrics are more than just numbers, they provide insights that help you understand where to focus your efforts and where adjustments are needed.

Based on experience with many B2B clients, we've seen how Google Ads can be a powerful tool, if used the right way. In this post, we’ll share strategies to make it an effective part of your marketing mix.

Spearheading marketing for an e-commerce business in 2024 comes with many challenges, one of the biggest being attribution - more specifically, incrementality. In other words, what is the true value added to the business for each of our marketing activities? In this post, I will introduce incrementality, and outline how to utilize native tools in Meta to get more insights into the incrementality for your business.

It’s easy to waste money on Google Ads if you’re not careful. You could spend on underperforming placements, non-converting keywords, or even irrelevant products. Worse still, if your tracking is flawed, you might as well be handing money to the platforms with no way to gauge returns.

Audience penetration can tell you so many things, for instance whether or not your beautifully and well-crafted content is even being consumed by your target audience, if your budgets are too low or your audiences are too big and if you need to change your campaign optimizations so you’re either increasing your reach or lowering your frequency.

Success often comes down to how well you can deliver the right message to the right audience and a solid content strategy is key here. A good content strategy is much more than just a collection of content ideas.

Knowing your target audience isn’t just about casting a wide net. It’s about precision. Defining your Ideal Customer Profile (ICP) is a key step in ensuring your marketing and sales teams are focusing their efforts where they matter most - on the prospects that will bring the greatest value to your business.

Setting the right marketing target for your ecommerce business is crucial for success. Learn the steps to calculate the necessary metrics and setting the right target based on the metrics.

Are you a heavy user of paid social marketing but struggle to find the optimal process for working with data-driven content? Look no further. This blog post deep dives into exactly that.

In the constantly evolving world of ecommerce, success depends on your understanding of your product portfolio. How do you gain insights into your products and their interaction with users? Through data-driven Product Segmentation.

In B2B, purchasing decisions are often complex and involve multiple stakeholders. Hence, by understanding and leveraging mental availability and Category Entry Points, you can position your brand to be the go-to choice when your customers are ready to buy.

Incorporating a Promise to the Customer into your business strategy is definitely not something you would regret. Because, by avoiding vague, inward-focused, or generic brand statements and instead making clear, credible promises to your customers, you can build a stronger, more trusted brand.

One of the most critical factors for success in any B2B company is the alignment between sales and marketing teams. When these two departments work together effectively, the results are significant. Read the article and learn exactly how big of an impact.

When it comes to advertising on LinkedIn, understanding how the platform's ad auction works can make a significant difference in your campaign's performance. The key lies in choosing the right bidding strategy, whether it's manual bidding or maximum delivery.

Learn about 5 essential automated HubSpot-workflows designed to better guide your leads through your marketing and sales funnel and transform them into loyal customers. From personalized onboarding to re-engagement, learn how to get more out of HubSpot's capabilities to optimize your CRM strategy.